Branding and website for wine and liquor store. Chateau’s specialty is Italian wines, and we wanted to touch on old-world European hospitality in a modern way, so we used woodtype typefaces reminiscent of hand-painted bistro signage (Chateau is a boutique wine store with a loyal local customer base and their service is very personalized), but shifted the color palette from traditional wine-burgundy to a modern bright purple. The theme of slightly imperfect vintage elements juxtaposed against crisp modern elements (ie. traditional vs. modern) continues throughout the branding package.